Reputation

What is Review Schema?

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TL;DR

Review schema is a type of structured data (schema markup) that explicitly tells search engines and AI systems about your reviews and ratings.

Definition

Review schema is a type of structured data (schema markup) that explicitly tells search engines and AI systems about your reviews and ratings. It can display star ratings directly in search results, improving click-through rates.

Why It Matters

Review schema makes your review data machine-readable, helping AI systems understand and retrieve your rating information. Star ratings in search results also improve visibility and click-through rates. However, Google has specific guidelines - review schema should only be used for the business itself, not individual services.

Examples

  • AggregateRating schema showing your average rating and total review count in search results

Frequently Asked Questions

Can I use review schema to show star ratings in search results?

Yes, but follow Google's guidelines. Use AggregateRating for your overall business rating. Do not use review schema for individual services or self-serving reviews. Violating guidelines can result in manual penalties.

Category: Reputation

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