What is Meta Description?
TL;DR
A meta description is an HTML attribute that provides a brief summary of a web page's content.
Definition
A meta description is an HTML attribute that provides a brief summary of a web page's content. While not a direct ranking factor, it appears in search results and can influence whether users click through to your site.
Why It Matters
Meta descriptions serve as your page's 'elevator pitch' in search results. A compelling, accurate description improves click-through rate. AI systems may also use meta descriptions to understand and summarize page content.
Examples
- A dental clinic's homepage meta description: 'Family and cosmetic dentist in Edmonton accepting new patients. Comprehensive dental care, flexible scheduling, direct billing. Book your appointment today.'
Frequently Asked Questions
Does Google still use meta descriptions?
Google may use your meta description or generate its own snippet from page content. Write concise, compelling descriptions - they still influence click-through rates even when Google overrides them.
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