What is Map Pack (Local Pack)?
TL;DR
The map pack (or local pack) is the set of three local business listings that appear at the top of Google search results for local queries, accompanied by a map.
Definition
The map pack (or local pack) is the set of three local business listings that appear at the top of Google search results for local queries, accompanied by a map. Appearing in the map pack is the primary goal of local SEO.
Why It Matters
The map pack captures the majority of clicks for local searches. Businesses in the top 3 positions receive significantly more calls, directions, and website visits than those ranked lower or absent from the pack.
Examples
- Searching 'plumber near me' and seeing 3 local plumbers with ratings, addresses, and call buttons at the top of results
Frequently Asked Questions
How do I get into the Google Map Pack?
Optimize your Google Business Profile, build consistent citations, accumulate reviews (aim for 50+), ensure NAP consistency, and maintain proximity to your service area. Content and on-site SEO also contribute.
