What is Knowledge Graph?
TL;DR
A knowledge graph is a structured network of entities and their relationships.
Definition
A knowledge graph is a structured network of entities and their relationships. Google's Knowledge Graph connects information about people, places, organizations, and concepts. Your business's knowledge graph is the network of entities (your business, your services, your locations, your team, your content) and how they connect to each other and to the broader web.
Why It Matters
AI models use knowledge graphs to understand relationships and context. When your business is well-connected in the knowledge graph - linked to its services, locations, reviews, and content - AI systems can confidently retrieve and recommend it.
Examples
- Google's Knowledge Panel showing a business's name, photo, hours, reviews, and description
- A business's services connected to their individual service pages, which connect to FAQs and case studies
- A practitioner entity connected to their practice entity and their professional credentials
Frequently Asked Questions
How do I get a Google Knowledge Panel?
Knowledge Panels are generated automatically when Google has enough structured information about an entity. Ensure your Google Business Profile is complete, implement Organization schema on your website, get listed in authoritative directories, and build consistent entity references across the web.
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