What is Impressions?
TL;DR
Impressions are the number of times your content appears in search results or AI-generated answers, regardless of whether it was clicked.
Definition
Impressions are the number of times your content appears in search results or AI-generated answers, regardless of whether it was clicked. An impression means your content was seen by a user.
Why It Matters
Impressions measure visibility - how often search engines and AI systems are showing your content. Growing impressions for relevant queries indicates improving SEO and AI Authority. Tracking impressions alongside CTR and clicks gives a complete picture.
Examples
- Your dental clinic appearing in 2,000 searches for 'dentist Edmonton' in a month - that's 2,000 impressions
Frequently Asked Questions
What are impressions in SEO?
Impressions are the number of times your content appears in search results or AI-generated answers, regardless of whether it was clicked. An impression means your content was seen by a user.
How do I track impressions?
Use Google Search Console to track impressions for your website. It shows how many times your pages appear in search results, for which queries, and in what positions. Track impression trends alongside CTR and clicks for a complete picture.
What's a good number of impressions?
It depends on your industry and search volume. What matters is growing impressions for relevant queries - this indicates improving SEO and AI Authority. Track impressions alongside click-through rate and conversions, not in isolation.
Related Terms
