What is Google Posts?
TL;DR
Google Posts are short content updates published through your Google Business Profile.
Definition
Google Posts are short content updates published through your Google Business Profile. They appear in your Google listing and can include offers, events, product highlights, or updates with photos, text, and call-to-action buttons.
Why It Matters
Google Posts keep your Google Business Profile active and signal freshness to Google's algorithms. They also provide additional content that AI systems may retrieve when recommending your business. Regular posting correlates with improved local rankings.
Examples
- A dental clinic posting about a new patient special with a 'Book Appointment' call-to-action
- An HVAC company posting a seasonal maintenance reminder with a 'Call Now' button
Frequently Asked Questions
What are Google Posts?
Google Posts are short content updates published through your Google Business Profile. They appear in your Google listing and can include offers, events, product highlights, or updates with photos, text, and call-to-action buttons.
Do Google Posts help with local SEO?
Yes. Google Posts keep your Google Business Profile active and signal freshness to Google's algorithms. They provide additional content that AI systems may retrieve when recommending your business. Regular posting correlates with improved local rankings.
How often should I publish Google Posts?
Post at least weekly. Google Posts expire after 7 days, so consistent posting keeps your profile active. Use posts for special offers, events, new services, seasonal reminders, and highlights. Always include a photo and call-to-action.
