What is Featured Snippet?
TL;DR
A featured snippet (or 'position zero') is a highlighted search result that appears at the top of Google search results, providing a direct answer to the user's query extracted from a web page.
Definition
A featured snippet (or 'position zero') is a highlighted search result that appears at the top of Google search results, providing a direct answer to the user's query extracted from a web page. Featured snippets precede AI Overviews as Google's first attempt at zero-click answers.
Why It Matters
Featured snippets capture significant attention and traffic. Being featured as the snippet source is a strong authority signal. AI Overviews have evolved from featured snippets, and optimizing for snippets also improves AI retrieval.
Examples
- Searching 'how long does a dental implant take' and seeing a highlighted box with a concise answer extracted from a dental clinic's blog post
Frequently Asked Questions
What is a featured snippet?
A featured snippet (or 'position zero') is a highlighted search result that appears at the top of Google search results, providing a direct answer to the user's query extracted from a web page. Featured snippets preceded AI Overviews as Google's first attempt at zero-click answers.
How do I get a featured snippet?
Structure content with clear question-answer pairs. Provide concise answers (40-60 words) before detailed explanations. Use definition formats, lists, and tables. Implement FAQ schema. Featured snippets favor content that directly and concisely answers questions.
Are featured snippets still relevant with AI Overviews?
Yes. Featured snippets capture significant attention and traffic. AI Overviews evolved from featured snippets, and optimizing for snippets also improves AI retrieval. Being featured as the snippet source is a strong authority signal that benefits overall visibility.
Related Terms
